BRINGING LIFE TO FANTASY

BRINGING FANTASY TO LIFE

Perception's focus is designing the next realm of user experiences
for both feature films and future technologies

FUTURE-TECH FOR

VISIONARY FILMS

From summer blockbusters to cerebral sci-fi, our visionary designs expand the imagination With fantasy tech that goes far beyond set dressing. We envision the future and beyond…

CAPTAIN AMERICA:<br/> THE WINTER SOLDIER

CAPTAIN AMERICA:
THE WINTER SOLDIER

Screen UI design/HUD design/VFX

IRON MAN 2

IRON MAN 2

Screen UI design/Device UI design/VFX

THE AVENGERS

THE AVENGERS

Screen UI design/Cockpit UI Design/WSC design/VFX

ROBOCOP

ROBOCOP

Screen UI design/HUD design/VFX

THOR: THE DARK WORLD

THOR: THE DARK WORLD

Device UI design/VFX

EUROPA REPORT

EUROPA REPORT

Device UI design/HUD/VFX

AGENT CARTER

AGENT CARTER

Main Title design

All Hail The King

All Hail The King

Main Title design

CONCEPT AND DESIGN
FOR NEXT-GEN UI

Our studio is a world class design lab for global technology brands. We innovate across the entire digital eco-system. From automotive to smart home to mobile platforms—our designs shape human behavior and create unforgettable experiences.

WHO IS PERCEPTION

  • Our Story

    In late 2001, founders Jeremy Lasky and Danny Gonzalez opened the doors of Perception. Early on, Perception pioneered a new era of motion graphics, becoming one of the first studios to blaze the trail of high end visual effects all created on the desktop.

    tony
    • “When James Bond required a laser pen and an Aston Martin with
      machine guns tucked behind the grille to fight megalomaniacs in
      their volcano lairs, he drops by Q’s laboratory at MI6 headquarters.
    • When Batman needs to freshen up his utility belt and upgrade
      his fleet pf paramilitary bat-vehicles to defend Gotham from nasty
      guys in makeup and tights, he turns to Lucius Fox of
      Wayne Enterprises.
    • And when Tony Stark wants to boot up the latest in futuristic
      computing technology before slipping into his Iron Man suit to
      defend the world from an alien horde, he calls Perception in NYC.”
      -Director of Design, Search Innovation, Yahoo

    Our Story

    After 8 successful years working closely with broadcast networks and ad agencies, a major feature film project provided a significant turning point. In early 2009, newly independent Marvel Studios reached out to Perception for a small design element to be used in Iron Man 2. This quickly snowballed into a collaboration spanning over 125 shots including the design of Tony Stark’s digital brand and gadgetry throughout the movie, setting the tone for all future Marvel films.

    tony

    Our Story

    Today, Perception focuses on 2 parallel and symbiotic paths: futuristic UI and HUD design for both feature films and global technology brands. These collaborations have fueled human interactions and shaped the future of possibilities in the digital ecosphere. Perception’s expertise in making the user experiences in films authentic and believable has grabbed the attention of prominent design leaders who seek out this highly specialized vision to break new boundaries of user experiences for emerging product categories.

    tony

    Our Story

    Innovators such as Samsung, Microsoft, Visa, Mercedes Benz, and SpaceX are inspired by our level of vision, sophistication and thought from our unique cinematic perspective. Perception conceptualizes new and unexpected ways of integrating clients core brand attributes into the most cutting edge UI designs. They are constantly challenged to solve the problems that no one else can, doing the impossible. Leveraging clients specific expertise, Perception partners to break new creative ground and discover the next realm of innovation.

    tony

  • Our Team

    Founders Jeremy Lasky and Danny Gonzalez have amassed an abundance of knowledge stemming from RGA where they worked on hundreds of films, commercial and interactive projects. Over the last 13+ years, their close collaborations with Fortune 500 companies and visionary filmmakers have uncovered new opportunities for innovation and inspiration. Perception’s entire team has extensive experience in the consumer electronics, automotive, gaming, aerospace, financial and medical fields.

    tony

    • “When James Bond required a laser pen and an Aston Martin with
      machine guns tucked behind the grille to fight megalomaniacs in
      their volcano lairs, he drops by Q’s laboratory at MI6 headquarters.
    • When Batman needs to freshen up his utility belt and upgrade
      his fleet pf paramilitary bat-vehicles to defend Gotham from nasty
      guys in makeup and tights, he turns to Lucius Fox of
      Wayne Enterprises.
    • And when Tony Stark wants to boot up the latest in futuristic
      computing technology before slipping into his Iron Man suit to
      defend the world from an alien horde, he calls Perception in NYC.”
      -Director of Design, Search Innovation, Yahoo

Inspiring Our
Own Inspiration

Perception’s two specialties often inform each other. When designing for film, directors are excited by the authentic details built into every element. When concepting for UX, brands love our cinematic approach. A detailed understanding of these two areas, and the space between them defines Perception’s unique position in defining next generation tech and beyond.

Excellence Recognized

Perception has been honored with the most prestigious awards in our field. We’ve been given multiple awards in the commercial, advertising and film industry. Our UI’s have also garnered major recognition and positive reviews from top technology publications and blogs.

HORIZONS EXPANDING

TOWARDS THE FUTURE

To move boldly forward. To inspire visionaries. To expand the imaginations of a collective conscious. To bridge the gap between what is possible in our wildest fantasies and the staples of our everyday lives.

212.563.3388
imagine@experienceperception.com
345 7TH AVE. 15TH FLOOR
NEW YORK, NY 10001

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