After Perception’s work on the Agent Carter title sequence, they were once again approached by Marvel, this time to create the Main-on-End title sequence for their next One Shot short, All Hail the King. Writer/Director Drew Pearce gave Perception an unusually fun brief, referencing everything from Dr. No to obscure Kung-Fu exploitation films. This bold and dynamic sequence was never intended to retell the story, but to suggest further possibilities within the Marvel Universe. In addition to the title sequence Perception was also tasked with several other graphic elements including the main title and opening quote for a mock 80’s show within the short, just to name a few.

inspiration

From the very start, the director suggested some specific references like Dr. No, Charade, and even Iron Monkey. From there, the Perception team immersed themselves in the world of exploitation cinema, ranging from obscure Kung Fu to funky Italian Horror.

MAIN ON END INSPIRATION-CLASSIC FILM TITLES

MAIN ON END INSPIRATION-KUNG FU IRON MONKEY

80’S TITLE card INSPIRATION

Since our main character was an “80’s actor” we had to mock up an old title sequence that opened the show. We got inspired by the great shows from the 80’s. These titles alone evoked the extreme action you were about to see in the next episode of your favorite action show.

title card design directions

Since our main character was an “80’s actor” we had to mock up an old title sequence that opened the show. We got inspired by the great shows from the 80’s. These titles alone evoked the extreme action you were about to see in the next episode of your favorite action show.

ring designs & animation

For the full opening sequence we explored several options. We used a graphic approach in each but wanted to keep a common theme hinting at the Ten Rings of the mysterious Mandarin.

One of the earliest explorations was a simple test to figure out how many different ways the 10-Ring logo could animate.

final main on end title sequence

The Mandarin’s ten magic rings became the graphic approach and main symbol throughout the titles. The designers blended the gritty tones of exploitation and underground kung-fu films with the classic geometric looks of title designers like Maurice Binder and Saul Bass. All Hail the King can be found on the Thor: The Dark World DVD & BLU RAY. Click HERE to purchase!

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Perception's design is dually focused on both feature film technology visualization & next generation user experience for the world's most innovative companies. We function as strategic design advisors, visionary ideation consultants and architects of the future.

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