future tech for film | concept design for next gen ui
Collaborating with the top names in the auto industry, we have the unique opportunity to explore different use cases in the autonomous world. Based on each vehicle's specific capabilities, we develop a user experience story that helps our automotive partners understand the full potential of the vehicle’s technology. Every vehicle within the brand has its own character development, which we associate to specific users based on our experience and collaborations within the industry.
Collaborating with some of the top names in the auto industry we get to explore different use cases in the autonomous world. We research the vehicles capabilities to determine various use cases, shaping a full story to help our automotive partners understand the potentials of the vehicle’s technology. Each vehicle within the brand has its own character development which we associate to specific users based on our research and collaboration within the industry.
Who doesn’t appreciate the sheer beauty of a Ferrari or McLaren supercar? We are the industry leaders for gauge cluster design in supercars across the globe. Most recently we were honored to collaborate on the historic revival of the Ford GT for 2017, winner of Automobile “Design of the Year” award and The 24 Hour of LeMans endurance race. Our design will only be in 250 of these majestic beasts for 2017 so get online and apply to purchase one asap!
Unleashing the “soul” is something we strive for in all our projects. With automobiles it’s especially important because people spend much of their lives in them, second to their home and office. By adding a personality and shaping vehicle behavior we create a bond between human and machine. Drivers expect more data, better design, and thoughtful experiences — not unlike what we experience with our personal devices. The behaviors these cars portray should be a reflection of the user in the vehicle.
We use our vehicles to get to work and on weekends to enjoy activities with family and friends. Our car is the command center from where we communicate outside our home or office, it is an extension of our mobile phones. This extension must be integrated into the vehicle intelligently with safety as the most important ingredient. Our research and creative solutions have a realistic approach for current technologies in the car and visionary thinking for vehicles of the future.
Perception's design is dually focused on both feature film technology visualization & next generation user experience for the world's most innovative companies. We function as strategic design advisors, visionary ideation consultants and architects of the future.