“Every science fiction movie I have ever seen,
any one that's worth its weight in celluloid,
warns us about things that ultimately come true.”
Perception is a team of design visionaries brought together to architect the future of technology for cinema, and the world’s most innovative companies. The 2 founders, formerly from R/GA, started the company in 2001 to pioneer a new era of motion graphics, becoming one of the first studios to blaze the trail of high end visual effects all created on the desktop. In the last 15+ years, Perception has evolved to break new ground in cinema and cutting edge user experience design.
The Perception team divides their days teleporting between the parallel dimensions of fantasy and reality. Whether working on the next superhero blockbuster or a gauge cluster for a supercar, storytelling is at the very foundation of everything we do. Drawing upon our vast experience conceptualizing and developing systems and user interfaces for the biggest sci fi blockbusters of the last decade, we are able to inspire and guide the most cutting edge tech leaders across the globe.
Experiences are moving beyond screens. Over the last few years, evolving customer expectations have forced brands to connect with their consumers through more than one channel. Technological advances have changed the way we interact in the digital world. Getting your information no longer means sitting in front of a computer screen. Our technology clients rely on the value of our design thinking to envision new paradigms, strategies and possibilities for their inventions. The Perception team will envision new applications never imagined before, expanding the possibilities of your technology and realizing new potentials through an entirely new lens. We specialize in uncovering the inner soul of a product and user experience—vastly enhancing moments of delight and user engagement.
When working with our film clients, our designers craft next generation visions of what specific technologies might look like—either just beyond the horizon or 50 years into the future. These cinematic concepts might take the form of high level blue sky conceptual illustration, or fully developed, user interfaces and hardware applications functioning throughout entire scenes. In addition to the ‘what if’s,’ we strongly consider how these specific applications will help communicate the personality and soul of the character to the audience in telling the most compelling story.
We’re the Art of the Possible guys.
We open the minds of corporate leadership and stakeholders to the wondrous potential of what their technology is truly capable of. Whether it’s through fully functioning Experience Prototypes or through the creation of cinematic visions of the future, Perception will craft a roadmap for the entire organization to rally behind. With our connections across diverse industries and a rigorously maintained grasp of bleeding edge technology solutions, we are able to bring not only an informed perspective but help broker relationships that may significantly amplify the potential of your product.
We are magicians, and we create belief. When a Perception Vision looks, behaves and feels authentic, the impulse to build the reality will be heightened dramatically.
Have a look around our site to get a deeper dive into our unique specialties, our film and technology work, our team’s thoughts on a wide variety of relevant topics, The Perception Channel and much, much more.
Then give us a call, and join the most groundbreaking companies in the world who have trusted Perception with their most forward-looking initiatives.
Let’s architect the future together!
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Perception's design is dually focused on both feature film technology visualization & next generation user experience for the world's most innovative companies. We function as strategic design advisors, visionary ideation consultants and architects of the future.