abouT perception

future tech for film | concept design for next gen ui

the perception story

“Every science fiction movie I have ever seen,
any one that's worth its weight in celluloid,
warns us about things that ultimately come true.”

—Steven Spielberg

Perception is a team of design visionaries brought together to architect the future of technology for cinema, and the world’s most innovative companies. The 2 founders, formerly from R/GA, started the company in 2001 to pioneer a new era of motion graphics, becoming one of the first studios to blaze the trail of high end visual effects all created on the desktop. In the last 15+ years, Perception has evolved to break new ground in cinema and cutting edge user experience design.

CAPTAIN AMERICA: THE WINTER SOLDIER<br>PERCEPTION’S DESIGN FOR NICK FURY’S WINDS.H.I.E.L.D. HUD DIRECTLY INSPIRED THE FOLLOWING UX EXPERIENCE PROTOTYPE FOR JEEP.
CAPTAIN AMERICA: THE WINTER SOLDIER
PERCEPTION’S DESIGN FOR NICK FURY’S WINDS.H.I.E.L.D. HUD DIRECTLY INSPIRED THE FOLLOWING UX EXPERIENCE PROTOTYPE FOR JEEP.
FCA JEEP UX PROTOTYPE EXPERIENCE<br>
PERCEPTION CONCEPTUALIZED A FUTURE JEEP UX INCLUDING AN AR SYSTEM OF PREDICTIVE AWARENESS INSPIRED BY NICK FURY AND S.H.I.E.L.D.
FCA JEEP UX PROTOTYPE EXPERIENCE

PERCEPTION CONCEPTUALIZED A FUTURE JEEP UX INCLUDING AN AR SYSTEM OF PREDICTIVE AWARENESS INSPIRED BY NICK FURY AND S.H.I.E.L.D.

we are storytellers

The Perception team divides their days teleporting between the parallel dimensions of fantasy and reality. Whether working on the next superhero blockbuster or a gauge cluster for a supercar, storytelling is at the very foundation of everything we do. Drawing upon our vast experience conceptualizing and developing systems and user interfaces for the biggest sci fi blockbusters of the last decade, we are able to inspire and guide the most cutting edge tech leaders across the globe.

ROBOCOP<br>PERCEPTION GENERATED MASSIVE AMOUNTS OF DATA VISUALIZATIONS THROUGHOUT THE FILM WHICH DIRECTLY INSPIRED THE FOLLOWING COLLABORATION WITH NEW YORK STATE.
ROBOCOP
PERCEPTION GENERATED MASSIVE AMOUNTS OF DATA VISUALIZATIONS THROUGHOUT THE FILM WHICH DIRECTLY INSPIRED THE FOLLOWING COLLABORATION WITH NEW YORK STATE.
PERCEPTION CONCEPTUALIZED THIS THREE DIMENSIONAL DATA VISUALIZATION REPRESENTING INTERNET SPEEDS ACROSS COUNTIES INSPIRED BY THE CINEMATIC INFORMATION DISPLAYS OF ROBOCOP.
PERCEPTION CONCEPTUALIZED THIS THREE DIMENSIONAL DATA VISUALIZATION REPRESENTING INTERNET SPEEDS ACROSS COUNTIES INSPIRED BY THE CINEMATIC INFORMATION DISPLAYS OF ROBOCOP.

imagined by perception

Our technology clients rely on the value of our design thinking to envision new paradigms, strategies and possibilities for their inventions. The Perception team will envision new applications never imagined before, expanding the possibilities of your technology and realizing new potentials through an entirely new lens. We specialize in uncovering the inner soul of a product and user experience—vastly enhancing moments of delight and user engagement. With our connections across diverse industries and a rigorously maintained grasp of bleeding edge technology solutions, we are able to bring not only an informed perspective but help broker relationships that may significantly amplify the potential of your idea.

 

When working with our film clients, our designers craft next generation visions of what specific technologies might look like—either just beyond the horizon or 50 years into the future. These cinematic concepts might take the form of high level blue sky conceptual illustration, or fully developed, user interfaces and hardware applications functioning throughout entire scenes. In addition to the ‘what if’s,’ we strongly consider how these specific applications will help communicate the personality and soul of the character to the audience in telling the most compelling story.

BATMAN V SUPERMAN: DAWN OF JUSTICE<br>PERCEPTION CREATED THE COMPLETE OPERATING SYSTEM AND CYBER ATTACK OF LEXCORP WHICH INSPIRED THE COLLABORATION WITH A CYBER SECURITY LEADER.
BATMAN V SUPERMAN: DAWN OF JUSTICE
PERCEPTION CREATED THE COMPLETE OPERATING SYSTEM AND CYBER ATTACK OF LEXCORP WHICH INSPIRED THE COLLABORATION WITH A CYBER SECURITY LEADER.
CYBER SECURITY CLIENT<br>MAJOR CYBER SECURITY LEADER’S THREAT MONITORING AND COUNTER ATTACK DASHBOARD INSPIRED BY THE HACKING PROCESS BRUCE WAYNE USED IN BATMAN V SUPERMAN.
CYBER SECURITY CLIENT
MAJOR CYBER SECURITY LEADER’S THREAT MONITORING AND COUNTER ATTACK DASHBOARD INSPIRED BY THE HACKING PROCESS BRUCE WAYNE USED IN BATMAN V SUPERMAN.

we specialize in inspiration

We’re the Art of the Possible guys.

We open the minds of corporate leadership and stakeholders to the wondrous potential of what their technology is truly capable of. Whether it’s through fully functioning Experience Prototypes or through the creation of cinematic visions of the future, Perception will craft a roadmap for the entire organization to rally behind.

 

We are magicians, and we create belief. When a Perception Vision looks, behaves and feels authentic, the impulse to build the reality will be heightened dramatically.

expand your perception

Have a look around our site to get a deeper dive into our unique specialties, our film and technology work, our team’s thoughts on a wide variety of relevant topics, The Perception Channel and much, much more.

Then give us a call, and join the most groundbreaking companies in the world who have trusted Perception with their most forward-looking initiatives.

Let’s architect the future together!

 

Sign up for our mailing list and receive previews to our experiments, thought leadership, latest content and much more.

 

Perception's design is dually focused on both feature film technology visualization & next generation user experience for the world's most innovative companies. We function as strategic design advisors, visionary ideation consultants and architects of the future.

perception

345 7th avenue 15 fl

new york, ny 10001

future tech for film |

concept design for next gen ui

CAPTAIN AMERICA<br>THE WINTER SOLDIER<br>NICK FURY'S WINDSHIELD H.U.D.
CAPTAIN AMERICA
THE WINTER SOLDIER
NICK FURY'S WINDSHIELD H.U.D.
FCA JEEP UX<br>PROTOTYPE EXPERIENCE
FCA JEEP UX
PROTOTYPE EXPERIENCE
ROBOCOP<br>CINEMATIC DATA VISUALIZATION
ROBOCOP
CINEMATIC DATA VISUALIZATION
NEW YORK STATE<br>DATA VISUALIZATION
NEW YORK STATE
DATA VISUALIZATION
BATMAN V SUPERMAN<br>DAWN OF JUSTICE HACKING LEX OS
BATMAN V SUPERMAN
DAWN OF JUSTICE HACKING LEX OS
CYBER SECURITY CLIENT<br>UX FOR THREAD MONITORING DASHBOARD
CYBER SECURITY CLIENT
UX FOR THREAD MONITORING DASHBOARD