mixed reality



future tech for film | concept design for next gen ui

pioneering the next dimension

in user experience

It’s hard to imagine a field that does not have an exciting application for Virtual or Augmented Reality. One can only imagine the endless possibilities these technologies will create within industries like education, medical, manufacturing and transportation to name a few. We are collaborating with our partners to build a strong foundation of design implementation and strategy for the uses of these technologies. This generation of user must slowly be accustomed to these new worlds but as society and technology advances they will become second nature.

ux design considerations for virtual reality

“Try to reach a simple visual phrase that tells you what the picture is all about and evokes the essence of the story”. - Saul Bass

Working on real-world UX, involves a far greater sense of restraint. It’s a complete change of gears, and often a successful interface should truly be more invisible then visible. This is a continuum of two extremes, but one we constantly and ably dance between. For VR interfaces, unlike film HUDs, the density of information and objects on the screen needs to be kept quite low. Much lower in fact than in standard screen design, since the entire UI doesn’t need to be in view at the same time.  Click to read a complete report of Thoughts and considerations on UX for VR.

virtual worlds & new paradigms of interaction

As the architects of user experiences, we strive to develop new design strategies to adapt to these emerging virtual platforms, and stay ahead of this impending technological revolution. The opportunity we have to conceptualize new interaction standards for content presentation, shopping, entertainment, education, social and collaborative endeavors is limitless. We imagine new ways to present users with experiences that fully eliminate the glass barriers of their current screens. Without these traditional boundaries, we can create interactions with content in brand new ways. It’s an exciting new frontier and even more exciting to bring the possibilities to life.

Perception's design is dually focused on both feature film technology visualization & next generation user experience for the world's most innovative companies. We function as strategic design advisors, visionary ideation consultants and architects of the future.


345 7th avenue 15 fl

new york, ny 10001


future tech for film |

concept design for next gen ui