Thor: Love and Thunder Title Design

Thor: Love and Thunder is a bright and colorful film with a strong '80s hair metal influence. We wanted our sequence to match these themes to compliment the aesthetic of the movie. Our team developed several concepts, and we landed on a celebration of rock bands as our final direction. This sequence would focus on the names of everyone involved in the movie, with their credit stylized like an '80s rock band logo. The background would be full of life, electricity, and showcase variety of colors blasting the screen throughout the sequence.

We began the logo development process by researching the big hair metal and classic rock bands of the '80s. We studied each logo to understand what made them so unique and recognizable outside of the music that their respective bands created. None of their logos ever looked like letters that were simply typed up, so we researched how those details were developed. From there, we had a team of custom lettering designers help us create the intricate details of typography and how to best utilize those details in order to craft an aesthetically pleasing yet legible sequence.

In this sequence, each of the logos were custom designed typography with bold, graphic detailing. Each type was created specifically for this sequence, inspired by the rock band aesthetic to be loud and energetic. Each letter was built to be dynamic and powerful to elevate the excitement of the end of the film. We developed over 250 type face explorations to perfect each style.

We began by hand drawing each logo in Adobe Illustrator. Once the design was chosen, we would refine and vectorize each logo in Adobe Illustrator and Adobe Photoshop. Afterwards, the logos were pulled into Cinema4D where we added depth and dimension to each name.

We worked closely with Director Taika Waititi and the entire team at Marvel Studios every step of the way, from our initial pitches to finalizing the sequence in preparation for the premiere of the film. Once we had a chosen direction, we began designing “band” logos for every single name. We discussed logo options with each member of the credited team to figure out what style of logo they preferred. We wanted to personalize the logo to everybody who worked on the film, taking into account their individual style, personality and unique design opportunities that the letters of their name offered us.

To match the colorful nature of the film, we created a vibrant, energetic background to move along the back of each card. Inspired by the perpetual motion of the Bifrost, we crafted a rainbow array of laser lights to flow and stream across the sequence. These lights mimic and represent iconic laser light shows from '80s rock band concerts. Each card’s respective background utilized a color scheme that both compliments and emboldens the logo its supporting.

While this sequence is bold and bright, it was important to make sure that there were high levels of energy to take it to the next level. Rapid, swift camera movements, constantly moving lights and dynamic animation helped keep the sequence alive and powerful. Each of these movements were carefully crafted to make the audience feel like they were experiencing a Thor-level rock concert.

It was an honor to collaborate with the team at Marvel Studios on Thor: Love and Thunder. This exciting action film is full of zest and richness, and it was incredible to craft a sequence to match that.